BoAt is an India-based company that was incorporated in November 2013. The company is an online brand that offers multi-category consumer electronics products. BoAt markets earphones, headphones, stereos, hair trimmers, power banks, travel chargers, smart watches, and cables. BoAt was founded by Aman Gupta and Sameer Mehta and in 2022 reached the mark of being one of the largest wearable electronics brands.
Official Customer Care & Support Information
| Registered Address | 501-B, Shri Har Krishan Bhavan, Charat Singh colony road, Chakala, Andheri East, Mumbai, India |
| Customer Care Number | 022-6918-1920 |
| Email ID | [email protected] |
| Website | https://www.boat-lifestyle.com/ |
| For Support | https://support.boat-lifestyle.com/ |
| Download App | https://play.google.com/store/apps/details?id=boatlifestylein.android.app |
BOAT History
Aman Gupta was a CA & has worked with Citi Bank as an Assistant Manager. He was keenly interested in Marketing, so he joined JBL in 2012 as Sales Head.
He fell in love with the audio industry & wanted to do something of his own. With his friend Sameer Mehta, Aman & Sameer started boAt lifestyle in 2014. They bootstrapped BoAt by investing 30 lakhs from their wealth.
Initially, they saw a problem: Iphone’s charging cable used to break easily owing to its poor quality, so they started selling unbreakable charging cables for iPhones.
They decided to go through e-commerce and started selling on Amazon & Flipkart. Aman & Sameer succeeded as no other company was selling quality cable at such a low price.
But Aman & Sameer were ambitious as Aman had previously worked in JBL, so he had a deeper insight into the audio industry. A massive gap existed in the market as no branded product was available at a low price & even if it did exist, they were not providing good quality products.
So initially, when no brand existed in the economy/affordable market. Some cheap Chinese products existed, but they were not up to the mark as the products they were selling were of low quality & people were not interested in buying them. So, here is BoAt to save all of us. On that note, let’s discuss its business model.
BoAt sells various products from wired earphones to wireless ones, from speakers to headphones & from smartwatches to trimmers. BoAt lifestyle has a market share of 27.3% in the earwear category & it is the leading brand in this category.
It earned a revenue of ₹1,531 crores & the profit was around ₹127.1 crores in FY2021. Its earnings grew by 61% from ₹48.85 crores in FY20 to ₹78.6 crores in FY21.
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