Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.
The service competes primarily with Amazon India and domestic rival Snapdeal. As of March 2017, Flipkart held a 39.5% market share in the Indian e-commerce industry. Flipkart has a dominant position in the apparel segment, bolstered by its acquisition of Myntra, and was described as being “neck and neck” with Amazon in the sale of electronics and mobile phones.
Official Customer Care & Support Information
| Registered Address | Flipkart internet private limited, building Alyssa, Begonia & clove Ambassy tech village, outer ring road, devarabeeshanahalli village, bengaluru, 560103, karnataka, india. |
| Customer Care Number | 044-45614700 |
| Complaint Helpline | 044-45614700 |
| Email ID | [email protected] |
| Website | https//flipkart.com |
| Download App | https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en&gl=US |
Flipkart History
Flipkart was founded in October 2007 in Mumbai by Sachin Bansal and Binny Bansal, alumni of the IIT, Delhi and former Amazon employees. The company initially focused on online book sales with country-wide shipping. Flipkart slowly grew in prominence and was receiving 100 orders per day by 2008.
In 2010, Flipkart acquired the Bangalore-based social book discovery service WeRead from Lulu.com.
In 2011, Flipkart acquired the digital distribution business Mime360.com and the digital content library of the Bollywood portal Chakpak. Following the acquisition, Flipkart launched its DRM-free online music store Flyte in 2012. Due to competition from free streaming sites, Flyte was unsuccessful and shut down in June 2013.
With its eyes on India’s retail market, Flipkart acquired Letsbuy, an online electronics retailer, in 2012, and Myntra, an online fashion retailer, for US$280 million in May 2014. Myntra continues to operate alongside Flipkart as a standalone subsidiary focusing on separate market segments.
In April 2015, Flipkart acquired Appiterate, a Delhi-based mobile marketing automation firm. Flipkart stated that it would use Appiterate’s technology to enhance its mobile service In December 2015, Flipkart purchased a minority stake in the digital mapping provider MapmyIndia and the UPI mobile payments startup PhonePe. In 2022, when PhonePe moved its entire base to India, Flipkart separated the ownership of PhonePe and shareholders in India and Singapore and the respective shareholders purchased shares of PhonePe‘s India entity directly. It was announced that a cash payout of approximately $700 Mn was to be made to the former and current employees who were holding PhonePe’s shares.
In 2016, Flipkart acquired the online fashion retailer Jabong.com from Rocket Internet for US$70 million and
in January 2017, Flipkart made a US$2 million investment in TinyStep, a parenting information startup.
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